10 Superstitions in Marketing

There are many superstitions related to marketing that have been around for ages. There are many people who hold on to these superstitions and suffer backlash. Below are the myths that Palayavarti has heard related to marketing at present.

  1. Marketing is expensive

This is one of the oldest myths. There are expensive, low-cost, and very inexpensive marketing strategies. You just have to choose the strategy that fits the bill

  1. Marketing is just selling

The truth is that marketing is also about selling. Marketing is everything from knowing the needs of the user, molding customers who are aware of the brand/enterprise to providing after sales services.

  1. Old marketing is no more

With the advent of digital marketing, many believe that traditional marketing is no longer relevant. But an efficient combination of all these is required.

  1. Have a presence on all social media

This belief is also wrong. Not every social media platform is right for every enterprise. For example, LinkedIn is ideal for entrepreneurs marketing to raw materials producers. However, even a LinkedIn name is not useful for a textile business.

  1. Marketing and quick selling

Most entrepreneurs want to see immediate results. However, there is no need for such hope. Only slowly will marketing strategies begin to see results.

  1. Creativity alone is not enough to advance

Creativity is required. However, it doesn’t matter if that is the only thing. If you can’t provide the best product/service to the customer who comes to you after seeing the advertising campaigns, the result will be negative.

  1. Small business does not need marketing

Another belief is that marketing is not necessary if the enterprise is small. Even basic marketing like online listings can be difficult to sustain.

  1. Marketing is simple, anyone can do it

Marketing is a very complex field. Remember to attract people. Marketing strategies are flawed if they are unskilled.

  1. Marketing is bringing in new people

Marketing is responsible for attracting new customers as well as retaining existing customers.

  1. If it’s good then why marketing?

No matter how good a product/service is, it’s only good once you use it. Marketing is also needed there